Cloud Employee
Remote Staffing Platform
What was the problem?
Cloud Employee connects UK businesses with remote developers in the Philippines. Their platform was struggling with low conversion rates — visitors were landing on the site but not completing the enquiry process. The talent search flow was confusing and the value proposition was unclear.
How we solved it
We restructured the entire user journey with clear service tiers, simplified talent search, and trust-building elements (client logos, case studies, video testimonials). We also implemented technical SEO improvements and a new content strategy targeting high-intent keywords.
Measurable Impact
Enquiry form completions nearly doubled
SEO overhaul drove 3x more organic search visitors
Clearer messaging kept visitors engaged longer
Higher organic traffic reduced paid acquisition dependency
The custom web app they built handles thousands of daily users flawlessly. Performance, design, and reliability — they nailed all three.
Want results like these?
Let's discuss your project and show you exactly how we'd approach it.